How To Create A Impact-Driven Business Strategy That Lasts: Purpose, Vision, Mission, and Beyond!

Having a clear strategic foundation for your company will make every move easier.

Your strategy forms the guidelines under which you to test new revenue streams, iterate your current services, and create new initiatives for social impact.

I break this down with the Strategy Pyramid, which you can see below:

In this article, I’ll break down each area of the strategy pyramid, and how to use them to guide sustainable growth as an impact-driven business.

Purpose — Your North Star 🌟

Your purpose is the answer to this series of questions:

Why does your company exist in the world?

What large problem(s) are you trying to solve?

What change are you ultimately trying to create?

It’s the most expansive part of your strategy. It’s the thing that you tell people that gets them excited about joining or buying from your company.